Who am I? tone up- the partner to help balance all your brassy bits and neutralize yellow tones.
Suitable for blonde, grey and highlighted hair of all hair types.
tone up
blonde toning shampoo
Regular price
$44.95
Regular price
Sale price
$44.95
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per
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About
We all love a good purple shampoo- but most of the ones we tried can really dry your hair out, flatten your brightness and that’s just not our vibe.
Get warmed up with a mild shampoo that tones your hair to a neutral or cool tone, whilst adding weightless hydration, repair and strengthening to fortify the hair against breakage.
We’ve added delightful things like:
- Hyaluronic acid
- Panthenol
- Hydrolysed Rice Protein
- Vitamin E
- Glycerine
- Cationic guar
to give your hair a big dose of moisture and repair whilst toning and adding shine, silkiness and manageability. And that’s before you get to our pigment balance- perfected to give you brighter blondes by neutralising your yellow and gold undertones- without flattening your sparkle. Now that’s what we call a super set.
Usage
To use me: apply to wet hair, lather up, leave in for up to five minutes. Rinse and repeat. Hair fitness at its best; use to ‘tone up’ your hair as needed.
Before & Afters
Fragrance Profile & Key Ingredients
Key Ingredients
- Hyaluronic Acid
- Hydrolysed Rice Protein
- Panthenol
- Vitamin E
- Violet Extract
Result?
100% the toning efforts of a personal trainer
Alexandria
The sharp green citrus of Italian bergamot cuts to the forefront, fusing with fresh green fig leaves and honeydew melon to embody a distinctly Mediterranean feel. Giving way to dewy orange blossoms and violet leaves, ‘Alexandria’ is further softened by inflections of jasmine and herbal green tea and braces its initial impact upon a persistent and robust base of petitgrain, woody amber accord, ambrette seed, velvet musk and a faintly sensual note reminiscent of aged leather-bound books.
Full Ingredient List
Aqua, Sodium Lauroyl Methyl Isethionate, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Cocamide MIPA, Acrylates Copolymer, Caprylyl/Capryl Glucoside, Hydrolysed Rice Protein, Sodium Hyaluronate, Panthenol, Starch Hydroxypropyltrimonium Chloride, Polyquaternium-47, Guar Hydroxypropyltrimonium Chloride, Parfum, Tocopherol, Caprylyl Glycol, Sodium Cocoyl Glutamate, Glyceryl Caprylate, Methylpropanediol, Polyglyceryl-6 Oleate, Sodium Surfactin, Tetrasodium Glutamate Diacetate, Dicetyldimonium Chloride, Sodium Hydroxide, Sodium Chloride, Lactic Acid, Citric Acid, Urea, Sodium Lactate, Benzyl Alcohol, Potassium Sorbate, Polyquaternium-80, Sodium Benzoate, Benzoic Acid, CI60730
See our ingredient glossary for the what and why for every ingredient.
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