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tone up

tone up

blonde toning shampoo

Regular price $44.95
Regular price Sale price $44.95
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Who am I? tone up- the partner to help balance all your brassy bits and neutralize yellow tones.

Suitable for blonde, grey and highlighted hair of all hair types.

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We all love a good purple shampoo- but most of the ones we tried can really dry your hair out, flatten your brightness and that’s just not our vibe.

Get warmed up with a mild shampoo that tones your hair to a neutral or cool tone, whilst adding weightless hydration, repair and strengthening to fortify the hair against breakage.

We’ve added delightful things like:

  • Hyaluronic acid
  • Panthenol
  • Hydrolysed Rice Protein
  • Vitamin E
  • Glycerine
  • Cationic guar

to give your hair a big dose of moisture and repair whilst toning and adding shine, silkiness and manageability. And that’s before you get to our pigment balance- perfected to give you brighter blondes by neutralising your yellow and gold undertones- without flattening your sparkle. Now that’s what we call a super set.

Before & Afters


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To use me: apply to wet hair, lather up, leave in for up to five minutes. Rinse and repeat. Hair fitness at its best; use to ‘tone up’ your hair as needed.

Fragrance Profile & Key Ingredients

Key Ingredients

  • Hyaluronic Acid
  • Hydrolysed Rice Protein
  • Panthenol
  • Vitamin E
  • Violet Extract


100% the toning efforts of a personal trainer


The sharp green citrus of Italian bergamot cuts to the forefront, fusing with fresh green fig leaves and honeydew melon to embody a distinctly Mediterranean feel. Giving way to dewy orange blossoms and violet leaves, ‘Alexandria’ is further softened by inflections of jasmine and herbal green tea and braces its initial impact upon a persistent and robust base of petitgrain, woody amber accord, ambrette seed, velvet musk and a faintly sensual note reminiscent of aged leather-bound books.


Full Ingredient List

Aqua, Sodium Lauroyl Methyl Isethionate, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Cocamide MIPA, Acrylates Copolymer, Caprylyl/Capryl Glucoside, Hydrolysed Rice Protein, Sodium Hyaluronate, Panthenol, Starch Hydroxypropyltrimonium Chloride, Polyquaternium-47, Guar Hydroxypropyltrimonium Chloride, Parfum, Tocopherol, Caprylyl Glycol, Sodium Cocoyl Glutamate, Glyceryl Caprylate, Methylpropanediol, Polyglyceryl-6 Oleate, Sodium Surfactin, Tetrasodium Glutamate Diacetate, Dicetyldimonium Chloride, Sodium Hydroxide, Sodium Chloride, Lactic Acid, Citric Acid, Urea, Sodium Lactate, Benzyl Alcohol, Potassium Sorbate, Polyquaternium-80, Sodium Benzoate, Benzoic Acid, CI60730


See our ingredient glossary for the what and why for every ingredient.