Sustainability is a word we all hear thrown around a lot. What does it mean to us? Environmental protection is not something we want to use as a gimmick to sell; across all our business choices and formulations we want to pioneer where we can and learn where we need to.

We know that 75% of aluminium manufactured is still in existence and it smelts perfectly back to pure aluminium, which makes it infinitely recyclable. Our pouches use 60% less plastic than bottles and are lighter and less of a carbon footprint to ship. We try to look at the big picture- because every small choice can add up to something big. And we can always do better with a little help from our friends.

Simply the best xx

Written by Kate on 17/11/2022

I am in love with this shampoo. I have tried many a purple shampoo...I know the shame of having a brassy blonde and then an over toned purple/silver blonde. This shampoo has left me with a fresh vibrant tone and my hair feels so soft and nourished....not to mention smells incredible!! I highly recommend this product.

Life Changing

Written by Olivia on 28/11/2022

This treatment is everything i needed and more. If you are looking for a product that will leave your hair shining and looking so moisturised... then you need this! Initially I wasn't sure how well this would work with my super dry hair... i was quickly proven wrong! My hair still smells so good and feels so good. Couldn't recommend this enough.

Truly one of a kind

Written by Lauren on 03/07/2023

UMMM what. I had never heard of visual toning before this product and I am blown away. The shine this product gives my hair as well as hold without any heaviness is amazing. I can brighten my hair so quickly without being worried about overdoing it and it makes my blow dry so much faster and easier. Obsessed